Over 20 years ago, Edible Arrangements founder and Pakistani immigrant Tariq Farid
envisioned a new type of product: an edible ‘flower arrangement’ of fruit carved to look like
bouquets of flowers. Investors were skeptical. Some even told Farid the business would fail.

Fast forward. With over 1,300 stores worldwide, Edible Arrangements is a beloved American
brand, growing sales by 45% year after year. The company has since expanded into flowers,
produce, cards, and baked goods as well.

Join us on Tuesday, August 17 at 12 PM ET as Tariq Farid, Founder & CEO, and Asma Farid,
Vice President & Partner, sit down with the Council to share Edible Arrangements’ extraordinary
success story. During the program, we’ll learn how the entrepreneurial couple franchised the
business, innovated their product lines, and drew from their immigrant backgrounds to shape the
company’s values and endeavors.